A simple, reliable shoot for jewellery and fashion jewellery created for everyday e-commerce listings. This option is popular with wholesale businesses and brands selling sterling silver or fashion jewellery, and works well for platforms where high-end imagery isn’t required, such as eBay, Etsy, Vinted, Depop, Facebook Marketplace, as well as Shopify and WooCommerce stores.
Jewellery photography for your website and catalogue. This option is ideal if you need beautiful, high-quality images for an online store or a printed company catalogue — the most cost-effective way to get truly premium detail. Each piece is photographed in multiple frames to achieve crisp clarity across the whole item, followed by careful, professional retouching. The final images are made for zooming in, so your customers can explore every detail of your jewellery without losing sharpness.
A premium catalogue shoot for jewellery, produced to the highest standard with no compromises. Each piece is photographed with an individual approach and maximum attention to detail, including dedicated captures for gemstones and metal to showcase their character and finish. The final images are refined with advertising-level retouching, making them suitable for both high-end catalogues and brand campaigns.
On-model jewellery photography helps customers see the true scale of a piece and how it looks when worn, which can positively influence buying decisions. This type of imagery works especially well for e-commerce and online catalogues, where clear, detailed visuals are essential.
Model e-commerce shoots are often booked alongside product catalogue photography, but they can also work as a standalone option — particularly for websites that support image zoom and close-up viewing. A basic shoot is typically delivered with a small team, allowing the process to remain efficient while maintaining a clean, professional result.
I also offer jewellery photography shot on myself as a model, creating natural, elegant imagery with a subtle lifestyle feel. This approach allows for a more streamlined production process and works well for brands looking for consistent, authentic visuals.
On-model jewellery photography requires careful preparation and a considered approach to styling. Each shoot is planned in advance, with close attention to the overall look, clothing, and visual direction to ensure the jewellery is presented in a consistent and flattering way. Depending on the brief, the production may involve a stylist and a make-up artist alongside the photographer.
I offer a fully managed, end-to-end catalogue and campaign service, from initial creative planning through to final image delivery. This includes developing the visual concept and technical brief, sourcing professional models, stylists and make-up artists, and selecting the most suitable studio or location to match your brand and objectives.
All concepts, styling choices and key shots are agreed in advance, with a detailed moodboard created to ensure a clear and cohesive visual direction. Each shoot is carefully tailored to your product range and positioning.
Alternatively, I’m also happy to work as a photographer within your existing team, collaborating closely with your stylist, make-up artist and creative direction to deliver imagery that aligns seamlessly with your brand.
Lifestyle jewellery photography with a soft, natural feel, focused on real textures, gentle light and thoughtful styling that highlights the character and beauty of each piece.
Each shoot is carefully planned in advance. A moodboard is prepared and agreed with you, key shots are discussed, and props and styling details are selected to ensure the content aligns with your brand and visual direction.
This type of content is ideal for social media, brand websites and visual storytelling, helping your jewellery feel authentic, engaging and consistent across digital platforms.
I’m Elena, a professional jewellery photographer based in Oxfordshire, working with jewellery makers and brands in London and across the UK.
I have over 15 years of experience in photography and have been specialising in jewellery photography for more than 4 years. During this time, I’ve worked with over 30 jewellery brands, photographing thousands of pieces for e-commerce, catalogues and campaigns.
Many of my clients work with me on a long-term basis, returning regularly for new collections and ongoing content. We build strong, collaborative relationships and support each other’s growth, combining creative input with a clear commercial focus.
I work with both established brands and independent jewellers, offering an individual approach to every project. My goal is to understand your brief, your audience and your positioning, and to create imagery that truly supports your brand.
Your jewellery will be in safe, experienced hands, and I’ll guide you through the process every step of the way.
I’d love to hear about your brand and your pieces, and I look forward to working together.
Catalogue jewellery photography for Bohomoon
Bohomoon already had a well-established visual style and a large online catalogue. The brief was to photograph new collections while maintaining complete visual consistency with the existing imagery — including lighting, colour accuracy, framing and retouching style.
This is an ongoing, long-term collaboration, requiring a fast and reliable workflow, with an average of around 50 pieces photographed every two weeks. This approach allows new collections to be added seamlessly, while preserving a cohesive and recognisable brand aesthetic over time.
On-model jewellery campaign photography — Prerna Popat
This project focused on capturing the authentic character of the Prerna Popat brand through expressive, on-model imagery. It was delivered as a fully managed, end-to-end shoot, with the entire production carefully planned and coordinated.
The model, wardrobe, styling, hair and make-up were all selected and approved in close collaboration with the brand to ensure every detail reflected its personality and aesthetic. As a result, the final images are bold and vibrant, featuring rich colours and confident styling that complement the jewellery and enhance its visual impact.
Catalogue photography for the Zodiac collection for Atelier Romy
This project focused on a premium catalogue shoot for Atelier Romy’s Zodiac collection. The key objective was to maintain strong visual consistency across the series, ensuring the collection is clearly perceived as a cohesive body of work.
Particular attention was given to showcasing the natural brilliance of gold and gemstones. This was achieved through controlled black reflections and subtle light gradients, adding depth and elegance to the final images. The shoot also highlighted different chain options available for the pendants, giving customers a clear view of how each piece can be styled.
On-model jewellery campaign photography for a new collection — Lustre & Love
This fully managed, end-to-end shoot was created for a new Lustre & Love collection, with a focus on a calm, refined and understated aesthetic that aligns closely with the brand’s identity.
The production involved two models, with all wardrobe, hair and make-up looks carefully selected and approved in advance to ensure a cohesive and elegant result. Alongside the main imagery, behind-the-scenes photos and video content were captured and successfully used by the brand for ongoing promotion across digital platforms.
They all look extraordinary! So beautiful, the colours are gorgeous!
So happy, makes SUCH a difference having proper photos
Hi Elena, amazing thank you so much! Just your work means so much bringing my work to life. ❤️
😍😍😍 WoW! Fantastic JOB THANK YOU
Oh my gosh I have CHILLS The photos are so beautiful 🤩🤩🤩🤩🤩
Just looking at the photos I absolutely love them thank you so much.
I knew you would do a good job with these items, but I’m genuinely so impressed with how they have come out. The stones are really vivid and the gold almost looks like it’s moving!
Feel free to get in touch to discuss your project or collaboration.
elena.zhiltcova.iv@gmail.com
SOCIAL MEDIA
Whether you’re launching a new collection, updating your e-commerce visuals or planning a larger campaign, I’d be happy to discuss your project.
Please share a few details below — the type of jewellery, the number of pieces, the kind of imagery you’re looking for and your timeframe. I’ll get back to you with advice, availability and next steps. No pressure — happy to help and guide you.